Strategic Communications. Real Impact.

At Nextadly, we specialize in media relations, crisis management, and strategic marketing—empowering brands to rise above the noise. By blending creative storytelling with data-driven strategies, we craft campaigns that captivate audiences and deliver measurable results.

👤 Meet Our PR Director: Mr. Ray Zandi

Ray Zandi is a dynamic and results-driven communications strategist dedicated to crafting strong, authentic brand narratives. He leads our Public Relations division with passion and expertise.

Ray earned his degree in Public Relations from San José State University (Class of 2022). With over eight years of specialized experience in public relations and more than 15 years in sales, Ray has successfully collaborated with globally recognized brands. He uniquely blends strategic insight with practical business expertise, ensuring every campaign is impactful, innovative, and grounded in measurable results. Operating from Austin, Texas, and Los Angeles, California, Ray is ideally positioned to support your company's growth across the United States and Canada.

Known for his professionalism, enthusiasm, and people-first approach, Ray excels at empowering brands to stand out in competitive markets. His personal interests—including reading, current affairs, American football, and kickboxing—highlight the discipline, resilience, and competitive spirit he brings to each project.

Connect with Ray:
To schedule an appointment, ask questions, or initiate a conversation, please contact Ray directly via phone or WhatsApp at 818-430-9489.

 What Is Public Relations?

Public Relations (PR) is the strategic management of your brand’s image and communication. At Nextadly, we go beyond press releases—we partner with influential media outlets, community leaders, and digital voices to shape public perception and generate lasting value for your brand.

From reputation building to crisis response, we ensure your message is clear, credible, and remembered.

 Why PR Matters in Marketing

PR is a cornerstone of successful marketing. Whether you're launching a new product, rebranding, or increasing visibility, effective PR helps you:

• Build trust and credibility

• Strengthen media relationships

• Drive consistent visibility

• Deepen audience engagement

 A Brief History of PR

Public relations evolved from ancient rhetoric and gained formal structure in the early 20th century alongside the rise of mass media. Today, in an age of 24/7 news and digital platforms, PR is more vital than ever. At Nextadly, we lead with strategic focus, creativity, and proven execution.

 Key Elements of a Winning PR Strategy

Every brand has a story. We help you tell it—with power and precision. Our core PR offerings include:

• Media Relations – Cultivating strong connections with journalists and news outlets

• Crisis Management – Safeguarding your reputation through a fast, effective response

• Content Creation – Writing compelling press releases, speeches, and branded content

• Event Planning – Organizing impactful events, media appearances, and product launches

• Social Media Strategy – Shaping your voice and visibility on digital platforms

• Influencer Collaboration – Leveraging trusted voices to extend your brand reach

 What Great PR Can Do for You

A successful PR campaign can transform how your audience sees you. With Nextadly, you’ll benefit from:

• Enhanced brand trust and authority

• Greater media exposure and earned coverage

• Higher visibility across platforms

• Increased customer loyalty and engagement

• Long-term brand growth and reputation equity

Whether you’re entering a new market or reinforcing your position, we position your brand to lead.

 Navigating PR Challenges

The media landscape moves fast and unpredictably. From negative press to viral trends, reputational risks are real. Our team, led by Ray Zandi, prepares you to meet these challenges head-on with proactive strategies and clear crisis protocols that protect your brand at every step.

 What Our Publicists Do

Our publicists are more than media liaisons—they're your brand's trusted advocates. We:

• Conduct deep market and media research

• Develop strategic messaging and content

• Produce and distribute press kits

• Coordinate interviews, events, and campaigns

• Manage press requests and crisis response

 PR vs. Advertising: What’s the Difference?

• Public Relations = Earned media — Trust built through third-party validation.

• Advertising = Paid media — Messages you pay to place and control.

Both are essential, but PR adds depth and authenticity by earning your audience’s attention rather than buying it.

 The Nextadly Approach: PR Best Practices

• Be Transparent – Trust begins with honesty

• Know Your Audience – Speak to the right people, the right way

• Pitch with Purpose – Deliver stories that matter

• Build Relationships – Media is human—treat it that way

• Think Long-Term – Reputation is built over time

• Celebrate Wins – Every feature is a milestone worth sharing

 Public Relations FAQs

Q: What is crisis management in PR?
A: Crisis management prepares your brand to respond quickly and confidently to unexpected issues. At Nextadly, we craft custom response plans to preserve and restore your public image when it matters most.

Q: How do you measure PR success?
A: We use clear metrics, including media impressions, engagement, sentiment analysis, and earned media value, to ensure every campaign delivers real, trackable results.