👤 Meet Our PR Director: Mr. Ray Zandi
Leading our public relations division is Mr. Ray Zandi — a dynamic, results-driven communications expert passionate about building powerful brand narratives.

Ray earned his degree in Public Relations from San José State University on May 2, 2022. With over seven years of hands-on experience in public relations—including work with major global companies—and more than fifteen years in sales, he brings a unique blend of strategic communication and real-world business insight. Ray is an invaluable asset for any brand seeking authentic impact.

Known for his energy, professionalism, and people-first mindset, Ray is committed to helping brands shine in competitive markets. His love for reading, current events, American football, and kickboxing reflects his discipline, resilience, and drive—qualities that fuel every campaign he leads.

💡 What Is Public Relations?
Public relations (PR) is the strategic management of how your brand is perceived by the public. At Nextadly, with Ray at the helm, we partner with media outlets, influencers, and community leaders to ensure your message isn’t just heard—it’s remembered. From press outreach to high-impact campaigns, we build lasting value and visibility for your brand.

📈 Why PR Matters in Marketing
PR is a foundational pillar of smart marketing. Whether you're launching a product or growing your reputation, effective PR helps you:

Earn public trust

Build strong media relationships

Increase visibility

Deepen audience engagement

🕰️ A Brief History of PR
While public relations has roots in ancient society, it became a recognized profession in the early 1900s with the rise of mass media. In today’s fast-moving digital landscape, PR plays an even greater role—and Nextadly is proud to lead with integrity, innovation, and proven results.

🔑 Key Elements of a Strong PR Strategy
Every brand has a story. We help tell yours—clearly and powerfully. Our core PR services include:

Media Relations – Building and nurturing key media connections

Crisis Management – Protecting your reputation in high-stakes moments

Content Creation – Crafting press releases, speeches, and brand stories

Event Planning – Coordinating impactful media events and product launches

Social Media Strategy – Shaping your voice across digital platforms

Influencer Collaboration – Partnering with trusted voices in your niche

🎯 What Great PR Can Do for You
A well-executed PR campaign can transform your brand. Benefits include:

Greater credibility and trust

Higher brand awareness

Positive media coverage

Stronger loyalty from customers and employees

Long-term growth and recognition

For example, a product launch supported by strategic PR can generate buzz, land high-profile media coverage, and directly boost engagement and sales.

⚠️ Navigating PR Challenges
The media world is fast and unpredictable. From negative press to shifting public opinion, challenges happen. That’s why our team—led by Ray Zandi—develops proactive strategies to safeguard your brand before, during, and after any issue.

👥 What Our Publicists Do
At Nextadly, our publicists are more than communications experts—they’re brand champions. We:

Conduct market and media research

Create content for digital, print, and broadcast

Develop and distribute press kits

Coordinate interviews, events, and media opportunities

Handle press inquiries and reputation management

💬 PR vs. Advertising — What’s the Difference?
PR is earned media—publicity you gain through newsworthy storytelling.
Advertising is paid media—messages you control.

While both are essential, PR builds long-term credibility through third-party trust and validation.

✅ Best Practices for Effective PR — The Nextadly Way
Be Transparent – Trust starts with honesty

Know Your Audience – Speak with purpose

Pitch with Impact – Share stories that resonate

Build Relationships – Connections are everything

Think Long-Term – Reputation takes time

Celebrate Wins – Every mention is a milestone

🛠️ Public Relations FAQ
Q: What is crisis management in PR?
A: Crisis management helps guide your brand through tough situations with clarity and speed. At Nextadly, we create customized plans to protect and restore your public image—led by Ray Zandi’s hands-on expertise.

Q: How do you measure PR success?
A: We track metrics like media impressions, reach, engagement, public sentiment, and earned media value to give you clear, data-backed insight into your campaign’s impact.